About ATIF

The Africa Tourism Investment Forum (ATIF) is the premier platform dedicated to driving capital flows and partnerships into Africa’s tourism sector that is organized and managed by African Tourism Board. ATIF 2025 will be the inagural ATIF under Magical Kenya Travel Expo (MKTE). Organized by the Kenya Tourism Board (KTB) in collaboration with the African Tourism Board (ATB) and aligned with the African Continental Free Trade Area (AfCFTA), ATIF will bring together governments, investors, Development Finance Institutions, Small Medium Enterprises, and entrepreneurs to accelerate growth in Africa’s tourism value chain.

This inaugural edition, hosted within the Magical Kenya Travel Expo (MKTE), will showcase bankable projects, catalyze cross-border policy reforms, and position Africa as the next frontier for sustainable, inclusive tourism investment.

ATIF in Numbers

  • 1 Day of collaborative engagement
  • 5+ Ministers confirmed
  • 10+ Bankable projects showcased
  • 250+ Delegates from across Africa and beyond

Speakers & Ministers

ATIF 2025 will convene visionary leaders, policymakers, and industry experts shaping the future of African tourism. From Ministers driving AfCFTA reforms to global investors, development financiers, and private sector innovators, the lineup reflects the diversity and dynamism of Africa’s tourism ecosystem.

Delegates will have the opportunity to hear directly from thought leaders and engage in meaningful conversations that translate into actionable investments and policy commitments.

Bankable Projects

ATIF 2025 will feature a curated pipeline of bankable projects spanning hospitality, eco-tourism, travel technology, conservation enterprises, and tourism infrastructure in Kenya. These projects have been identified for their investment readiness, impact potential, and alignment with sustainability and ESG goals.

For entrepreneurs and SMEs, ATIF offers a platform to present projects directly to development financiers, banks, and corporate investors. For investors, it is a gateway to vetted opportunities that combine profitability with long-term impact.15

Partners & Sponsors

ATIF 2025 is made possible through the commitment of leading sponsors and partners who share a vision for Africa’s tourism transformation. These partnerships will ensure strong visibility, thought leadership, and co-branding opportunities while supporting initiatives that strengthen the continent’s tourism sector.

Sponsors and partners will be recognized throughout the forum, from branding across digital and physical spaces to thought-leadership slots, ensuring ROI and lasting brand association with Africa’s tourism growth story.

News & Media

Stay informed with the latest updates, announcements, and media coverage from ATIF 2025. From ministerial confirmations and sponsorship announcements to insights from industry leaders, this section will showcase the momentum leading up to the forum.

Follow the conversation on social media using #ATIF2025 #MKTE2025 #InvestInKenya, and explore press releases, media highlights, and video teasers as we count down to Nairobi.