Last Updated: July 2025

At Magical Kenya Travel Expo (MKTE), accessible from www.mkte.co.ke, we are committed to protecting the privacy and personal information of our visitors, exhibitors, delegates, and stakeholders. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or engage with our campaigns.

1. Information We Collect
We may collect the following types of personal data:
* Full Name
* Email Address
* Phone Number
* Company Name & Job Title
* Country or Region
* IP Address and Browser Information
* Cookies and Usage Data (via tools like Google Analytics and Meta Pixel)

2. How We Collect Information
Your information may be collected when:
* You register as a buyer, exhibitor, visitor, or delegate
* You subscribe to updates or newsletters
* You fill out a contact or lead form
* You interact with our social media ads and remarketing campaigns
* You browse the MKTE website (cookies, analytics tools)

3. How We Use Your Information
We use the collected data to:
* Process registrations and send confirmations
* Share event updates, newsletters, and special offers
* Personalize your experience and improve our website
* Run digital advertising campaigns, including retargeting
* Respond to your queries and feedback

4. Sharing of Information
We do *not sell* your personal information. We may share data with:
* Kenya Tourism Board (our parent organizer)
* Service providers (e.g. mailing platforms, analytics tools)
* Legal authorities when required by law

5. Cookies and Tracking Technologies
Our site uses cookies and similar technologies to:
* Track site usage (Google Analytics)
* Enable retargeting and conversion tracking (Meta, Google Ads)
* Enhance functionality and performance

You can control or disable cookies via your browser settings.

6. Your Rights
You have the right to:
* Access, correct, or delete your personal data
* Withdraw consent at any time
* Opt-out of marketing emails (via unsubscribe links)

7. Data Retention
We retain your information only for as long as necessary to fulfill the purposes outlined in this policy, or as required by law.

8. Data Security
We implement appropriate security measures including SSL encryption and access controls to protect your personal data.

9. Third-Party Links
Our website may contain links to third-party sites. We are not responsible for their privacy practices.

10. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised date.

11. Contact Us
If you have any questions about this Privacy Policy, please contact us at:

📧 Email: info@mkte.co.ke
📍 Organizer: Kenya Tourism Board
🌐 www.mkte.co.ke