Sub Theme 1: Tourism Destination Competitiveness

Topics

  1. The role of quality tourism standards in destination Competitiveness.
  2. Influence of tourism policies on Destination Competitiveness.
  3. Fostering Tourism Trade and Investments within Africa.
  4. Influence of air connectivity and citizenry movement in enhancing intra-African travel.
  5. Leveraging regional blocs for joint tourism marketing in Africa.
  6. Development of tourism products and support infrastructure for competitiveness.
  7. Promoting tourism for all through universal design and access.
  8. Positioning Kenya as a premier event destination.

Sub Theme 2: Digital Transformation and Innovations in Tourism

Topics:

  1. Harnessing Technology for destination branding and marketing in Africa.
  2. Leveraging scientific technology in unlocking tourism potential in Africa.
  3. Opportunities & challenges in Digital Transactions in Tourism.
  4. Impact of Technological innovations on Travel experiences.
  5. AI & Machine learning, and decision making in Tourism.
  6. Potential of Digital Nomads as a niche market.

Sub Theme 3: Environmental, Social Governance in Tourism

Topics:

  1. Integrating the Circular Economy in Tourism.
  2. Building a climate-smart and resilient tourism sector.
  3. Enhancing green tourism best practices in Africa.
  4. The role of local communities in Environmental stewardship.
  5. The role of tourism in achieving the UN Sustainable Development Goals.
  6. Policy interventions to accelerate sustainable growth.
  7. Communicating sustainable tourism initiatives.

Sub Theme 4: Corporate Culture and Workforce Development in the Tourism Sector

Topics:

  1. Strategies for the achievement of a Quality workforce in the Tourism Sector.
  2. Building the capacity of tourism enterprise operators to embrace digital technologies.
  3. Addressing the mismatch between training and tourism sector skills requirements.
  4. Strategies for investing in community capital to support a sustainable tourism sector workforce.
  5. Developing multi-stakeholder partnerships for youth tourism education and empowerment.
  6. Addressing the challenges of the tourism sector workforce.

MKTE 2025 Tourism Youth Innovation Hub

  • Indigenous Kenyan Culinary Arts
  • Practical Aspects of Sustainability
  • Technology Innovations

Guideline on Intellectual Property Considerations for Submissions under the Call for Abstracts & Innovations

  • This guide outlines key areas in IP to consider, particularly in the domains of indigenous culinary arts, tourism and hospitality technology, and sustainable practices.2. General IP Areas to note:

    Area

    Description

    Relevance

    Copyright

    Protects original literary, artistic, and scholarly works (e.g., research papers, recipes, digital content)

    Abstracts, full papers, and culinary documentation

    Trademarks

    Protects signs, logos, names, slogans used to distinguish goods/services

    Branding of tech platforms, culinary ventures

    Patents

    Protects novel inventions and processes

    Hospitality tech, food processing or sustainable tourism tools

    Industrial Designs

    Protects the aesthetic aspect of useful articles

    Packaging of indigenous food products, tech gadget casings

    Traditional Knowledge (TK) and Genetic Resources (GR)

    Protects knowledge and practices of indigenous communities, including cuisine, herbal remedies, and cultural rituals

    Indigenous culinary innovations, sustainable heritage practices

Submission-Specific IP Guidelines

  • Ensure originality: Submissions must be original and not infringe on third-party IP rights.KTB will not be liable for IP Infringement.
  • Acknowledge TK sources: Where submissions rely on traditional knowledge or cultural expressions, applicants must disclose source communities and seek relevant consents.
  • Confidentiality vs. Disclosure: Consider whether innovations qualify for patent protection before public disclosure in abstracts or papers.
  • Ownership clarity: Submissions should indicate who owns the IP (individual, institution, or collaborative).
  • Trademark awareness: Check for existing trademarks if naming innovations, platforms, or products.

Disclaimer:

Kenya Tourism Board (KTB) shall not be held liable for any actual or alleged infringement of intellectual property rights arising from any abstract, paper, or innovation submitted or showcased during the Magical Kenya Travel Expo (MKTE). Participants are solely responsible for ensuring that their submissions are original, appropriately acknowledge sources--especially traditional knowledge and genetic resources--and do not infringe upon the intellectual property rights of third parties. KTB does not assume responsibility for verifying the authenticity, ownership, or legal status of the intellectual property related to the submitted works.